Introducing Japanese Yumminess to the World
Japan Quality - Perfect Balance
Tada Natural Farm #4.0 "From Tono to the World"
We have come to know that the "Natural flavor" within all foods are what our taste buds and bodies truly crave. We strive to maximize these flavors by focusing on simple, yet an absolute golden ratio in our product development. An additional secret ingredient, is that our products are handcrafted. We are intimately aware that there is a care, and nuance which only occurs with the attention of a skilled artisan. As one of the representing companies in Tohoku region in Japan, we believe that exporting the "deliciousness" which we painstakingly craft to the world, will broaden the possibilities of todays youth, who will then carry on the next generation of Tono. May more people cherish themselves, value their communities, their countries, and the Earth through what they put into their mouths. Such sentiments continue to empower us to achieve quality recognized worldwide, from taste to sustainability. It has become a familiar sight, that people from all over Japan and around the world, seek out Tada Natural Farm products and come to Tono.
Thank you and your taste buds, from all of us here at Tada Natural Farm!
Leaning the tradition
Tada Natural Farm #3.0 "Firm on flavor, kind to people."
Blessed with rich soil and pure water, the Tono region provides Tada Natural Farm with healthy flavorful ingredients and very high-quality raw milk. We value developing core customers, seeking such products, and we have turned our focus to expanding our product lineup. This was driven by a clear vision that connects our own agricultural and dairy farming endeavors with the revitalization of the local community.
What we absolutely cannot compromise on at Tada Natural Farm, is the taste that appeals to the most primal sense of humans, "deliciousness." To achieve this, we start by dispatching staff to countries like Europe to diligently learn the wisdom and techniques passed down through generations in regions known for their products. Building upon the traditions brought back from various places, we strive to develop products with a focus on our fresh milk from cows at Tono's sustainable farm and vegetables meticulously nurtured in the local soil. We rigorously engage in extensive prototyping until we are satisfied, delivering only the finest products to our customers.
We understand that both the diverse microorganisms present in the soil of fields, and the diverse bacteria in the human gut contribute to better health, stronger immunity, and quicker recovery.
At Tada Natural Farm, we strive to create a workplace environment rich in diversity. We aim to provide opportunities for those who are eager to excel in their careers, including individuals balancing childcare responsibilities, and those with special needs. We are committed to building a workplace where everyone can shine.
By implementing precise systems and providing appropriate support, we aim to increase both the number of people who can thrive and the opportunities available to them. Enriching both people and communities through agriculture is one of our major goals.
With Pride.
Tada Natural Farm #2.0 "Belief Leads to Trust"
Back when Tada Natural Farm first achieved a satisfactory quality of milk from its sustainable farm, there were no direct sales outlets or distribution channels. It was a time when the internet was not yet widespread, and in Japan, people were still unfamiliar with the differences in quality and taste of milk, let alone their significance.
It was also an era marked by the acceleration of chemical fertilizers and industrialized farming, posing a threat to pesticide-free and small-scale farmers. The quest for customers seeking Tada Natural Farm's milk began in a manner that seemed to defy the times. Founder Katsuhiko Tada was very unique in that way. After finishing work in the fields and with the animals, early in the morning, he would pack the finished products in a bag and hop on the bullet train. He was still in his farming clothes. He would then visit department stores and supermarkets in the city, hoping for a chance to conduct live demonstrations and sales. It was indeed his passion. Upon witnessing his determination and pride, a designer proposed the idea of putting his name on the products. Thus, offering products labeled with "Katsuhiko Tada" saying, "This is the milk I have made with pride. Please try it." This became the starting point for expanding the distribution channels necessary to support his sustainable farm. Gradually, building trust in the taste and quality of his products, Tada Natural Farm has become sought after in stores across Japan.
Rooted in ancient wisdom, backed by scientific knowledge, shaped by firsthand experiences and observations, our promise and uncompromising belief is to provide the highest possible quality and purity. It is through the relentless pursuit of upholding our beliefs that we have reached where we are today, and have come to meet you, our valued customers.
Fermentation is the key
Tada Natural Farm #1.0 "Sustainable Farm"
Agriculture is generally perceived as an environmentally friendly industry. However, 70% of deforestation stems from its expansion, and the number is growing each year. Japan is currently facing the challenges of an aging population combined with declining birth rates. However on a global scale, the population is increasing, which is ultimately the main cause of agricultural expansion. Additionally, pollutants from those large scale farms pose risks to both the global environment and the health of nearby residents. In light of these realities, Tada Natural Farm has worked towards building a system where production does not simply end at consumption, but rather, it supports future production. After many years of effort, the farm operates in cycles that do not require further expansion, nor harmful chemicals. The manure from livestock, which have consumed crops from the land, turns into organic fertilizer as microorganisms thrive, returning to the soil once again to nurture new crops. It might sound quite simple, but indeed, requires a great deal of science and experimentation.
Quietly nestled in the deep mountains of Tohoku (northern region of mainland Japan), Tada Natural Farm stands as a true "sustainable farm". Weaving together the past, present, and future, while producing flavorful vegetables, and supporting healthy dairy production.